Art Business

COURSE SYLLABUS

ART 290.01
10:00-10:50am TTH
ROOM AS1627
INSTRUCTOR: Elroy Christenson
Office: IC2408A
Telephone: 528-4535 (office and voice mail)
email- echriste@sccd.ctc.edu
home page - http://facweb.northseattle.edu/echriste/echome.html

REQUIRED TEXT:

Lazzari, Margaret R.. The Practical Handbook for the Emerging Artist. New York: Harcourt Brace, 1996

Bayles, David & Ted Orland. Art and Fear/Observations on the Perils (and Rewards) of Artmaking.
Santa Barbara: Capra Press, 1993

This will be a class in portfolio preparation and the art business. It is intended to give you the necessary tools and understanding to be able to create a good portfolio for the AFA and CFA degrees in particular. I will also lay out the professional practices, procedures and expectations of the visual arts field.

COURSE OBJECTIVE:

You will expected to: o build and design a resume
o understand how to enter and display your artwork
o design business cards and publicity pieces
o manage time for production and business operation
o price and market your work to galleries and shops o photograph art works,
o work and communicate effectively in groups
o critique written & visual materials orally
o discuss and utilize interpersonal skills required for exhibition and sales
o interact with gallery dealers and other art professionals for exhibition of one's work
o understand business practices, general attitude and problems of the field.
o understand some of the underlying principles and legalities of copyright, contracts, and grants

PROCEDURE:
This course will be lecture and performance based and will include lectures, demonstrations and critiques. The students will give critiques on visual and written materials produced for the course in a communal spirit and helpful manner. You will do hands on work in photographing your own work on copy stands, walls, etc. and design your own resume and presentation material.

GRADING:

Grading will be based on :
1. How well your work fulfills the requirements of "the problem."
2. How well the technique is handled (i.e. consistency or neatness).
3. Regular Attendance is imperative to keep up with new information given each session.
4. Regular and constructive class participation in critiques of written and visual materials will be noted.
5. Punctuality is important. I will not go over the information individually.
6. A mid-term and final exam (if deemed necessary)
7. A finished resume, portfolio, with business card

COMPUTER ACCESS CARD
Having access to a computer for resume typing and designing is extremely important. Computers have pushed up the quality requirements on resumes and make it possible to create professional labels for slides and portfolio presentations. If you don't have access to a computer, get a Computer Access Card to use the college's computers.

MATERIALS
Youwill need to provide your own film (two rolls minimum) and portfolio (purchased or fabricated) with slide holders and dividers. Film : I recommends Fuji 100 (outdoor slide film) or Kodak Elite II 100, Ektachrome (outdoor slide film available at Costco), you must use an 80b blue filter with flood-lamps and come out with a quality product. Much of this will be discussed and debated as the course develops. Every artist does need (eventually) to purchase a good SLR 35mm camera for documentation. You can for the present share the camera we have.